Event Federation

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Banner image showing the ActivityPub and Fediverse logo on the top left. Big text in center says "Federate your events, expand your reach". Below that is an illustration that shows how an Event on a WordPress site gets federated to 1. a social media timeline like Mastodon's, and 2. another federated event calendar like Gancio.

Most event organizers run their own websites. But publishing their events solely there is not enough. They have to post their events on multiple websites or channels, such as Facebook, local community or individual-managed sites to reach people. The posting has to be done manually, one by one for each channel. Centralized platforms have the greatest reach, not only because so many people are already using them, but also because searching for events can be done in one place. We are breaking through this monopoly.

Federated Event Calendars

Event platforms supporting the ActivityPub specification can send their events to other remote event calendars or aggregate Calendars using various (remote) sources themselves.

This animation illustrates how events from a WordPress event calendar, as well as events from external event applications or websites, are seamlessly synchronized and published to federated event calendars on a different domain.

Events in Social Media Timelines

Federated social media platforms that don’t fully support events, like Mastodon, can however also receive Events. Users on those platforms can follow event creators, they can comment, boost and like those events while still being provided with all important information about an event.

This animation shows the example of how an event created on a WordPress website will be send to several ActivityPub based Social Media applications.

Why?

Image you already run a website via WordPress for your organization: what if others could automatically aggregate and display events published on your website? Additionally what if people who do not want to miss your events will not have to follow a social-media account of yours that you maintain on the website of another party (and thereby you push the people to use these platforms), but anyone could follow your website directly? Following like in social media, including all features you know like boosting, liking or commenting! Most importantly, if you already publish events on your website, it means no extra work for you. In the long term it actually means less work and you help to provide a momentum to become independent of commercial platforms like Facebook and co.